Privacy policy

Last updated: January 15, 2026

SunHugg operates this store and website, including all related information, content, features, tools, products, and services (the "Services") to provide you with a curated shopping experience. SunHugg is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect Or Process

When we use the term "personal information", we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or be reasonably linked to you.

We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

Contact details: Name, address, billing address, shipping address, phone number, and email address.
Financial information: Payment card details, billing information, transaction details, payment confirmation, and other payment-related details.
Account information: Username, password, security questions, preferences, and settings.
Transaction information: Items you view, add to cart, add to a wishlist, purchase, return, exchange, or cancel, and your past transactions.
Communications with us: Information you include when contacting us (for example, customer support inquiries).
Device information: Device, browser, network connection, IP address, and other unique identifiers.
Usage information: Information about how you interact with and navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

Directly from you: When you create an account, place an order, communicate with us, or otherwise provide your personal information.
Automatically through the Services: From your device when you visit or use the Services and through cookies and similar technologies.
From our service providers: When third parties collect or process personal information on our behalf to help provide the Services.
From partners or other third parties: Where permitted or required by applicable law.

How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use personal information for the following purposes:

Provide, tailor, and improve the Services: Including processing payments, fulfilling orders, remembering preferences, managing accounts, arranging shipping, facilitating returns, enabling reviews, and improving the shopping experience.
Marketing and advertising: Including sending promotional communications and showing online advertisements based on your activity on the Services.
Security and fraud prevention: Including authenticating accounts, detecting potential fraud, and maintaining a secure shopping experience. You are responsible for keeping your account credentials safe.
Communicating with you: Including customer support and maintaining our business relationship with you.
Legal reasons: Including complying with applicable law, responding to valid legal requests, and enforcing or investigating potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. These circumstances may include:

With Shopify, vendors, and other third parties who perform services on our behalf (for example: payment processing, analytics, customer support, cloud storage, fulfillment, and shipping).
With business and marketing partners to provide marketing services and advertise to you. Our partners will use your information in accordance with their own privacy notices. Depending on where you live, you may have the right to opt out of certain targeted advertising uses.
When you direct, request, or consent to disclosure (for example: shipping products or using social media integrations).
With our affiliates or within our corporate group.
In connection with a business transaction (such as a merger or bankruptcy), or to comply with legal obligations, enforce our terms, or protect the Services and the rights of users or others.

Relationship With Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services to provide and improve the Services. Information you submit to the Services will be transmitted to and shared with Shopify and may be shared with third parties located in countries other than where you reside.

We may use certain Shopify enhanced features that incorporate data obtained from your interactions with our store, along with other merchants and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information for these purposes, including responding to your requests to exercise rights related to that processing.

To learn more about how Shopify uses your personal information, you can review the Shopify Consumer Privacy Policy.

Depending on where you live, you may exercise certain rights through the Shopify Privacy Portal.

Third-Party Websites And Links

The Services may provide links to websites or platforms operated by third parties. If you follow links to sites not affiliated with us, you should review their privacy and security policies. We are not responsible for the privacy or security of such sites.

Children’s Data

The Services are not intended for children, and we do not knowingly collect personal information about children under the age of majority in your jurisdiction. If you are a parent or guardian and believe a child has provided personal information, please contact us to request deletion.

Security And Retention Of Your Information

No security measures are perfect, and we cannot guarantee "perfect security." We recommend that you do not use unsecured channels to communicate sensitive or confidential information.

We retain personal information for as long as needed to provide the Services, maintain your account, comply with legal obligations, resolve disputes, or enforce applicable contracts and policies.

Your Rights And Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. These rights are not absolute and may apply only in certain circumstances.

Right to access / know: Request access to personal information we hold about you.
Right to delete: Request that we delete personal information we maintain about you.
Right to correct: Request that we correct inaccurate personal information we maintain.
Right of portability: Request a copy of your personal information and, in some cases, request transfer to a third party.
Right to opt out of sale or sharing for targeted advertising: Depending on where you reside, you may have a right to opt out of certain targeted advertising uses. We also recognize the Global Privacy Control (GPC) signal where required by law.
Managing communication preferences: You may opt out of promotional emails at any time by using the unsubscribe option in our emails. You may still receive non-promotional emails related to your account or orders.

You may exercise these rights where indicated on the Services or by contacting us using the details below. To learn more about how Shopify processes personal information and related rights, visit Shopify Privacy Portal.

We may need to verify your identity before processing requests, as permitted or required by law. You may designate an authorized agent to make requests on your behalf, and we may require proof of authorization and identity verification.

Complaints

If you have complaints about how we process your personal information, please contact us using the details below. Depending on where you live, you may have the right to appeal our decision or lodge a complaint with your local data protection authority.

International Transfers

We may transfer, store, and process your personal information outside the country you live in. If we transfer personal information out of the European Economic Area or the United Kingdom, we rely on recognized transfer mechanisms, such as Standard Contractual Clauses, unless the destination country is deemed to provide an adequate level of protection.

Changes To This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date, and provide notice as required by applicable law.

Contact

If you have questions about our privacy practices or this Privacy Policy, or if you would like to exercise any rights available to you, please contact us using the information below.

Business Information

Trade Name: SunHugg

Phone Number: 603-769-8800

Email: happy@sunhugg.com

Physical Address:
10 Holts Landing
Merrimack, NH 03054
United States